Liquiproof is an award-winning product that effectively waterproofs and creates a protective coating on natural and synthetic fabrics. It is highly recommended for all types of footwear, clothing and leather products; thus, prolonging their usage and quality. It uses safe and eco-friendly water-based formula that's non-flammable and non-toxic. Liquiproof offers plenty of benefits starting with keeping surfaces clean, dry and stain-free; maintains breathability; long-lasting (hand washable items for up to 25 times); and leaves no residue. Buy Liquiproof right here at Yakwax and give it a try! All with FREE UK delivery.
One of the most innovative products that hit the market today is Liquiproof. It is a liquid-proofing protector that helps prevent stains on fabrics, footwear and leather goods without leaving any residue, odor and mess.
The company has been featured in Startups.co.uk Top 100 Startups (2015 and 2016) and Top New Businesses (2014).
Caner Veli, the founder and CEO of Liquiproof, got the idea of developing a water-proofing product after experiencing ruined trainers, soaked ties and stained suits due to weather and accidental spills.
Though there are fabric protectors and sprays out there, he wanted something that actually works, is cost-effective, easy to apply, and can last longer than a month. However, many of these products contain toxic chemicals and some also leave residue on fabrics. None of them were up to par to what Caner wanted.
In 2011, he founded the brand after a long period of research and development. Together with an R&D group, he continued developing the product and finally launched it in January 2014.
Since its inception, Liquiproof has made a huge impact on the footwear industry. It has become the go-to footwear protection product for shoe-lovers and collectors. The introduction of their leather and fabric protectors in the recent years were products of continuous innovation, research and development.
Liquiproof is a great addition to anyone's wardrobe especially for those who love to shop for expensive footwear, leather products and clothes. It is suitable to use on any type of fabric, whether synthetic or natural. The product coats the surface of your favourite shoes or clothes without leaving a trace or altering the original appearance.
Currently, Liquiproof comes in 50ml (1.69 Fl. Oz.) spray bottles and they can cover up to two pairs of shoes or two square meters of fabric. When washing proofed clothes, you can do so by hand for up to 25 washes. The product does not affect the breathability of the fabric; instead it provides extra strength and durability.
The people behind the company are focused on providing this revolutionary product to the masses, whilst also helping the environment and the community. This is why Liquiproof is water-based, non-toxic, non-flammable, eco-friendly and safe for humans and pets.
In general, this product hits two birds with one stone: (1) it protects your footwear, clothing and leather goods, making them stain-free and look just like new every time; and (2) since you have great-looking and more durable items to wear on a regular basis, you can save money on dry cleaning and from buying lots of new clothes as you used to.
In January 2016, Caner went in the Dragons Den to pitch Liquiproof. He demonstrated how the product works by pouring water and ketchup on different pairs of shoes, and also pouring a bottle of red wine on his suit.
After intense scrutiny and deliberation from the panel, Caner got an offer from Touker Suleyman. He received an investment of £100,000 in exchange for 50% of the company, which also involves Caner solving the issues on his contract with the R&D lab and a secured agreement that would enable them to grow the business.
After structuring the deal, the business has seen considerable growth. The company is also approached by large popular brands in the hospitality and fashion industries.
Liquiproof is among the most innovative products we've seen in the market that truly keeps its promise. Imagine not always buying a pair of footwear, jackets, hats and other fabric- and leather-based items, thanks to the protective and preserving qualities of this product.
Shop for a bottle or two of Liquiproof right here at Yakwax and start protecting and preserving your favourite shoes, apparel and skating attire. All orders come with our Superb FREE UK delivery service.
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