{"title":"Hurley","description":"\u003ch2\u003eHurley\u003c\/h2\u003e\n\n\u003cp\u003eHurley is a well-established brand that's loved by surfers across the globe. The innovation in Hurley's award-winning Phantom boardshorts is a testament to the technology and aesthetic that come with the surf products they produce. Aside from innovative products, Hurley is definitely one of the leading brands that are inclusive and athlete-focused. From surf shorts to full wetsuits, to bikinis and rashies, you'll definitely see more and more people wearing a Hurley product whenever there's sunshine and water. Shop for your Hurley surf and swim apparel here at Yakwax and get our sick FREE UK delivery service as standard.\u003c\/p\u003e\n\n\u003ch3\u003eHurley Wetsuits \u0026amp; Clothing - Online UK Store\u003c\/h3\u003e\n\n\u003cp\u003eFor many surfers and almost anyone who loves the beach a brand that strongly resonates is Hurley. It is a subsidiary of Nike - the sportswear and footwear giant - and together they took the surf brand into new heights through innovation and quality.\u003cbr\u003e\u003cbr\u003eHurley is all about positivity, beach culture, inclusivity, and the constantly changing waves of the oceans. All of these attributes are evident in the designs and technological advancements used on their products.\u003cbr\u003e\u003cbr\u003eThe brand's pro surf team is consist of Lakey Peterson, Carissa Moore, Julian Wilson, John John Florence, Kolohe Andino, Conner Coffin and Miguel Pupo to name just a few.\u003c\/p\u003e\n\n\u003ch3\u003eDeep Roots in Surfing\u003c\/h3\u003e\n\n\u003cp\u003eThe company was founded by a surfboard shaper named Bob Hurley who admits he's not a good pro surfer like his friends. Bob learned how to shape boards at age twenty one and worked for Infinity, Lightning Bolt, Wave Tools and other board labels. In 1978 he opened Hurley Surfboards - a small factory and retail outlet in Huntington Beach, California. Bob shaped numerous boards for many world class surfers across the globe.\u003c\/p\u003e\n\n\u003ch3\u003eFrom Billabong to Hurley\u003c\/h3\u003e\n\n\u003cp\u003eBob was still shaping boards when he and his business manager Joe K. came across a hot Aussie surf wear brand, Billabong. In 1982, the two guys started pursuing the company. Bob became interested in Billabong because of their long, punk-rock boardshorts.\u003cbr\u003e\u003cbr\u003eBillabong USA became a separate entity and licensee for the Aussie company. With help from Bob's family and friends, he was able to gather up enough cash to pay for the license.\u003cbr\u003e\u003cbr\u003eAround mid-80's, Billabong USA was killing it. Bob's team took charge of the design, sourcing, marketing and financing. They were advanced thinkers and they do things outside of the box. In 1997, Billabong USA generated revenue of $60 Million and became one of the household names in surf wear.\u003cbr\u003e\u003cbr\u003eBillabong USA was observant and took notice of the shifting interests of their core consumers. Modern surfers are not confined to only boardshorts and wetsuits as they also loved fashion, music, the arts, and other board sports. The team started re-thinking of what it meant to be a surf brand; and by early 1998, the team was devising a new idea.\u003cbr\u003e\u003cbr\u003eIn the same year, Billabong USA's license agreement was up for renewal. The team's new vision essentially did not serve Billabong's interest. By the end of 1998, the team gave back the license to Billabong and was determined to launch Hurley.\u003c\/p\u003e\n\n\u003ch3\u003eA Well-Positioned Brand During the Surfing Boom\u003c\/h3\u003e\n\n\u003cp\u003eAside from putting out quality surf apparel, Hurley was in the best position to market their products through various channels. First was signing up the best team riders with no less than Rob Machado, Tim Curran, the Malloy brothers, and Pat O'Connell.\u003cbr\u003e\u003cbr\u003eReaching a different market called for a breakout band that dominated the MTV scene in the late 90's. Blink 182 was a fast-rising punk band that often appeared on stage wearing Hurley t-shirts and hats.\u003cbr\u003e\u003cbr\u003eAnd there were the contests and pro tours sponsored by the company. The US Open of Surfing and Hurley Pro at Trestles are just two of the largest and most successful events supported by the company.\u003c\/p\u003e\n\n\u003ch3\u003eNike Acquisition\u003c\/h3\u003e\n\n\u003cp\u003eIn 2002, Nike acquired Hurley for a reported $120 Million. Many speculators believed that Nike bought Hurley because it was difficult for them to penetrate the global surfing industry. The reception to Nike's surf products was lukewarm when it launched many years ago.\u003cbr\u003e\u003cbr\u003eBob still ruled the Hurley brand until his retirement in 2016. He will take upon a new role that's focused on building the surfing community and broadening Nike's relationships with top athletes. \u003cbr\u003e\u003cbr\u003eToday's reception of Hurley as Nike's surf subsidiary has already earned them hundreds of millions of dollars in revenue. The combination of a visionary founder and his marketing prowess, coupled with the technology by Nike, are just some of the factors that allow surfers, swimmers and casual fans to enjoy quality products.\u003cbr\u003e\u003cbr\u003eBuy Hurley wetsuits, boardshorts and other surf clothing apparel with FREE UK Delivery only when you shop online at Yakwax!\u003c\/p\u003e","products":[{"product_id":"hurley-lunar-sandal-dark-grey","title":"Hurley Lunar Sandal - Dark Grey","description":"\u003cul\u003e\n\u003cli\u003eHurley sandal\u003c\/li\u003e\n\u003cli\u003eMaterial: Synthetic upper\u003c\/li\u003e\n\u003cli\u003eLunarlon midsole technology\u003c\/li\u003e\n\u003cli\u003eFoam footbed\u003c\/li\u003e\n\u003cli\u003eRubber outsole\u003c\/li\u003e\n\u003cli\u003eHerringbone tread pattern\u003c\/li\u003e\n\u003cli\u003eHurley logo detailing\u003c\/li\u003e\n\u003cli\u003eColour: Dark grey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether it's a day at the beach or casual every day wear, the new Hurley Lunar Sandal is guaranteed comfy and lightweight. With its foam footbed, Lunarlon midsole technology and synthetic upper, you can wear this sandal all day in relative comfort. The rubber outsole with the herringbone tread pattern ensures a strong grip and traction with guaranteed long-lasting use. It comes in a dark grey colourway with Hurley logo detailing.\u003c\/p\u003e","brand":"Hurley","offers":[{"title":"7 UK","offer_id":19013503647801,"sku":"00262217","price":42.9,"currency_code":"GBP","in_stock":false},{"title":"8 UK","offer_id":19013503713337,"sku":"00262224","price":42.9,"currency_code":"GBP","in_stock":false},{"title":"9 UK","offer_id":19013503778873,"sku":"00262231","price":42.9,"currency_code":"GBP","in_stock":false},{"title":"10 UK","offer_id":19013503877177,"sku":"00262248","price":42.9,"currency_code":"GBP","in_stock":false},{"title":"11 UK","offer_id":19013503942713,"sku":"00262255","price":42.9,"currency_code":"GBP","in_stock":false},{"title":"12 UK","offer_id":19013504008249,"sku":"00262262","price":42.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/hurley-lunar-sandal-dark-grey-mens-flip-flops-hurley-yakwax-surf-skate-shop-uk-8376885379129.jpg?v=1580767965"},{"product_id":"hurley-one-only-2-0-printed-sandals-black","title":"Hurley One \u0026 Only 2.0 Printed Sandals - Black","description":"\u003cul\u003e\n\u003cli\u003eHurley printed sandals\u003c\/li\u003e\n\u003cli\u003eMaterial: EVA foam\u003c\/li\u003e\n\u003cli\u003ePrinted footbed\u003c\/li\u003e\n\u003cli\u003eSynthetic sole\u003c\/li\u003e\n\u003cli\u003eTPU upper strap\u003c\/li\u003e\n\u003cli\u003eHurley brand logo on strap\u003c\/li\u003e\n\u003cli\u003eColour: Black\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnjoy every step while you're walking with the new Hurley One \u0026amp; Only 2.0 Printed Sandals. This Hurley beach sandals is made of EVA foam and synthetic sole for comfort unparalleled while you're out on a day at the beach or just walking around. It has a TPU upper strap that's soft and comfy. The printed footbed gives a fun take on this casual slippers. This black sandals feature a Hurley brand logo on the strap.\u003c\/p\u003e","brand":"Hurley","offers":[{"title":"7 UK","offer_id":19400139309113,"sku":"00268554","price":29.9,"currency_code":"GBP","in_stock":false},{"title":"8 UK","offer_id":19400139243577,"sku":"00268561","price":29.9,"currency_code":"GBP","in_stock":false},{"title":"9 UK","offer_id":19400139374649,"sku":"00268578","price":29.9,"currency_code":"GBP","in_stock":false},{"title":"10 UK","offer_id":19400139341881,"sku":"00268585","price":29.9,"currency_code":"GBP","in_stock":false},{"title":"11 UK","offer_id":19400139276345,"sku":"00268592","price":29.9,"currency_code":"GBP","in_stock":false},{"title":"12 UK","offer_id":19400139407417,"sku":"00268608","price":29.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/hurley-one-only-2-0-printed-sandals-black-mens-flip-flops-hurley-yakwax-surf-skate-shop-uk-9099256234041.jpg?v=1580566004"},{"product_id":"hurley-advantage-plus-1mm-reversible-wetsuit-jacket-top-black","title":"Hurley Advantage Plus 1mm Reversible Wetsuit Jacket Top - Black","description":"\u003cul\u003e\n\u003cli\u003eHurley wetsuit\u003c\/li\u003e\n\u003cli\u003eCompression fit\u003c\/li\u003e\n\u003cli\u003eMaterial: Exoflex neoprene\u003c\/li\u003e\n\u003cli\u003eThickness: 1 mm\u003c\/li\u003e\n\u003cli\u003eAnatomical seam placement\u003c\/li\u003e\n\u003cli\u003eFlatlock seam construction\u003c\/li\u003e\n\u003cli\u003eClean finish cuffs\u003c\/li\u003e\n\u003cli\u003eHurley detailing all over\u003c\/li\u003e\n\u003cli\u003eColour: Black\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTake on the next water adventure with the new Hurley Advantage Plus 1mm Reversible Wetsuit Jacket Top. This longsleeve wetsuit is made of premium Exoflex neoprene material for a compression fit that keeps you warm and comfortable no matter the water conditions. It has an anatomical seam placement with flatlock seam construction with clean finish cuffs for range of movement and durable wear while you're in the water. This black wetsuit top comes in a 1mm thickness with Hurley detailing all over.\u003c\/p\u003e","brand":"Hurley","offers":[{"title":"S","offer_id":31205624053829,"sku":"00297660","price":81.9,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":31205624086597,"sku":"00297677","price":81.9,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":31205624119365,"sku":"00297684","price":81.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/Hurley-Advantage-Plus-1mm-Reversible-Wetsuit-Jacket-Top-Black.jpg?v=1581658493"},{"product_id":"hurley-lunar-sandal-black","title":"Hurley Lunar Sandal - Black","description":"\u003cul\u003e\n\u003cli\u003eHurley sandals\u003c\/li\u003e\n\u003cli\u003eMaterial: Synthetic upper\u003c\/li\u003e\n\u003cli\u003eFoam footbed\u003c\/li\u003e\n\u003cli\u003eLunarlone midsole\u003c\/li\u003e\n\u003cli\u003eRubber outsole\u003c\/li\u003e\n\u003cli\u003eHerringbone tread pattern\u003c\/li\u003e\n\u003cli\u003eHurley logo detailing\u003c\/li\u003e\n\u003cli\u003eColour: Black\u003c\/li\u003e\n\u003c\/ul\u003e\nFrom relaxing days on the beach to casual outdoor activities, the new Hurley Lunar Sandal is an essential. Made of synthetic upper with a foam footbed, this footwear is comfy and lightweight. It features a lunarlone midsole and rubber outsole with herringbone tread pattern for good grip, responsive cushioning, and anatomical shaping. In a black colourway, this footwear comes with Hurley logo detailing all over.","brand":"Hurley","offers":[{"title":"6 UK","offer_id":31211638784069,"sku":"00297950","price":38.9,"currency_code":"GBP","in_stock":true},{"title":"7 UK","offer_id":31211638816837,"sku":"00297974","price":38.9,"currency_code":"GBP","in_stock":true},{"title":"8 UK","offer_id":31211638849605,"sku":"00297998","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"9 UK","offer_id":31211638882373,"sku":"00298018","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"10 UK","offer_id":31211638915141,"sku":"00298032","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"11 UK","offer_id":31211638947909,"sku":"00298056","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"12 UK","offer_id":31211638980677,"sku":"00298070","price":38.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/HurleyLunarSandal-Black1-2.jpg?v=1589813213"},{"product_id":"hurley-lunar-sandal-industrial-blue","title":"Hurley Lunar Sandal - Industrial Blue","description":"\u003cul\u003e\n\u003cli\u003eHurley sandals\u003c\/li\u003e\n\u003cli\u003eMaterial: Synthetic upper\u003c\/li\u003e\n\u003cli\u003eFoam footbed\u003c\/li\u003e\n\u003cli\u003eLunarlone midsole \u003c\/li\u003e\n\u003cli\u003eRubber outsole\u003c\/li\u003e\n\u003cli\u003eHerringbone tread pattern\u003c\/li\u003e\n\u003cli\u003eHurley logo detailing\u003c\/li\u003e\n\u003cli\u003eColour: Industrial blue\u003c\/li\u003e\n\u003c\/ul\u003e\nThe new Hurley Lunar Sandal provides all-day comfort you can wear outdoors. This sandal has a synthetic upper with Hurley detailing for a soft and comfy feel to your feet. The foam footbed has proper cushioning and arch support. It has a lunarlone midsole and rubber outsole with herringbone tread pattern to facilitate responsive cushioning and long-lasting wear. This industrial blue sandal comes with Hurley detailing all over.","brand":"Hurley","offers":[{"title":"6 UK","offer_id":31211639242821,"sku":"00297967","price":38.9,"currency_code":"GBP","in_stock":true},{"title":"7 UK","offer_id":31211639275589,"sku":"00297981","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"8 UK","offer_id":31211639308357,"sku":"00298001","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"9 UK","offer_id":31211639341125,"sku":"00298025","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"10 UK","offer_id":31211639373893,"sku":"00298049","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"11 UK","offer_id":31211639406661,"sku":"00298063","price":38.9,"currency_code":"GBP","in_stock":false},{"title":"12 UK","offer_id":31211639439429,"sku":"00298087","price":38.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/Hurley-Lunar-Sandal-Industrial-Blue.jpg?v=1581923383"},{"product_id":"hurley-pride-boonie-hat-tie-dye","title":"Hurley Pride Boonie Hat - Tie Dye","description":"\u003cul\u003e\n\u003cli\u003eHurley boonie hat\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eFull brim design\u003c\/li\u003e\n\u003cli\u003eWith foam visor\u003c\/li\u003e\n\u003cli\u003eCord and toggle lock\u003c\/li\u003e\n\u003cli\u003eTie dye print design\u003c\/li\u003e\n\u003cli\u003eHurley branding\u003c\/li\u003e\n\u003cli\u003eWith ventilation eyelets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-id=\"2\" class=\"wordai-block rewrite-block enable-highlight active\"\u003eThe Pride boonie is the perfect hat for anyone who spends a lot of time outdoors.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan data-id=\"1\" class=\"wordai-block rewrite-block enable-highlight\"\u003eIt has a broad brim to keep you protected from the elements. It comes in a fun tie-dye print with Hurley branding for eye-catching visuals. It also comes with ventilation eyelets to keep your head cool and fresh. \u003c\/span\u003e\u003c\/p\u003e","brand":"Hurley","offers":[{"title":"S\/M (small\/medium)","offer_id":40066094760005,"sku":"HIHM0085-671-S\/M","price":30.9,"currency_code":"GBP","in_stock":false},{"title":"L\/XL (large\/extra large)","offer_id":40066094792773,"sku":"HIHM0085-671-L\/XL","price":30.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/Hurley-Pride-Boonie-Hat-Tie-Dye-4.jpg?v=1653219426"},{"product_id":"hurley-kids-advantage-3-2mm-wetsuit-iodine-blue","title":"Hurley Kids Advantage 3\/2mm Wetsuit - Iodine Blue","description":"\u003cul\u003e\n\u003cli\u003eHurley kids full wetsuit\u003c\/li\u003e\n\u003cli\u003eMaterial: Neoprene\u003c\/li\u003e\n\u003cli\u003eThickness: 3\/2mm\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% Neoprene\u003c\/li\u003e\n\u003cli\u003eDouble glued and blindstitched\u003c\/li\u003e\n\u003cli\u003ePaddle assist\u003c\/li\u003e\n\u003cli\u003eFiber fleece lining\u003c\/li\u003e\n\u003cli\u003ePerformance seam patterns\u003c\/li\u003e\n\u003cli\u003eChest zip entry\u003c\/li\u003e\n\u003cli\u003eKnee pads\u003c\/li\u003e\n\u003cli\u003eHidden external key pocket\u003c\/li\u003e\n\u003cli\u003eSmooth skin arm cuffs\u003c\/li\u003e\n\u003cli\u003eHurley detailing all over\u003c\/li\u003e\n\u003cli\u003eColour: Iodine Blue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-id=\"1\" class=\"wordai-block rewrite-block enable-highlight\"\u003eReliable, comfortable, and sustainable warmth will keep your kids in the water.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan data-id=\"3\" class=\"wordai-block rewrite-block enable-highlight\"\u003eThe Hurley Advantage 3\/2mm full suit was designed with the help of scientists from Cal State University San Marcos. It is made with premium Japanese limestone-based recycled neoprene and has a premium feel.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan data-id=\"2\" class=\"wordai-block rewrite-block enable-highlight\"\u003eThe seams are placed strategically to allow surfing freely. It is also taped to protect the suit from water damage and to increase its durability.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hurley","offers":[{"title":"6 (kids)","offer_id":40068846780485,"sku":"CV1722-351-6","price":178.0,"currency_code":"GBP","in_stock":true},{"title":"8 (kids)","offer_id":40068846813253,"sku":"CV1722-351-8","price":178.0,"currency_code":"GBP","in_stock":false},{"title":"10 (kids)","offer_id":40068846846021,"sku":"CV1722-351-10","price":178.0,"currency_code":"GBP","in_stock":false},{"title":"12 (kids)","offer_id":40068846878789,"sku":"CV1722-351-12","price":178.0,"currency_code":"GBP","in_stock":false},{"title":"14 (kids)","offer_id":40068846911557,"sku":"CV1722-351-14","price":178.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/4580\/0249\/products\/HurleyKidsAdvantage32mmWetsuit-IodineBlue1.jpg?v=1669373691"},{"product_id":"hurley-womens-one-only-short-sleeve-uv-rashguard-black","title":"Hurley Womens One \u0026 Only Short Sleeve UV Rashguard - Black","description":"\u003cul\u003e\n\u003cli\u003eHurley women's rashguard\u003c\/li\u003e\n\u003cli\u003eShort sleeve, crew neck\u003c\/li\u003e\n\u003cli\u003eMaterial: Recycled Nylon\/Spandex\u003c\/li\u003e\n\u003cli\u003eFitted pullover design\u003c\/li\u003e\n\u003cli\u003eUPF50 sun protection\u003c\/li\u003e\n\u003cli\u003eHurley brand print on chest\u003c\/li\u003e\n\u003cli\u003eHurley logo print on back neck\u003c\/li\u003e\n\u003cli\u003eColour: Black\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHurley Women’s One And Only Solid Short-Sleeve Rashguard features sun-protective fabric that provides up to UPF50 protection. Its fitted pullover design makes it an easy water activity wear. 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